Harvill | CTR Facility
Educating the Market on Advanced Repair Capabilities
The
Problem
Harvill CTR Facility plays a critical role in supporting industrial operations through specialized testing, repair, and reliability services. While the facility offers a broad range of highly technical capabilities, many prospective clients struggled to fully understand what services were available, how they worked, and when they should be applied.
Explaining these offerings in sales conversations often required deep technical discussions, making it difficult to quickly educate new prospects or clearly differentiate the CTR facility’s value compared to traditional repair options.
The
Solution
We created a focused, educational video designed specifically to explain the CTR facility’s capabilities in a clear and approachable way. Built around a structured, scripted narration, the video walked viewers through the services offered at the facility, how the processes work, and the problems they are designed to solve.
Cinematic visuals of the facility, equipment, and workflows were used to support the narration—helping viewers visually understand complex testing and repair concepts that are difficult to explain with words alone. The result was a concise, professional video that clearly articulated the CTR facility’s role within Harvill’s broader service offering.
The
Impact
The CTR facility video became a valuable educational and sales asset. It is now used on landing pages, in prospecting efforts, and during sales conversations to quickly build understanding and credibility with potential clients.
By clearly communicating the facility’s capabilities upfront, the video helps shorten sales cycles, improves prospect confidence, and drives increased engagement for this division of the business—demonstrating the power of educational video in highly technical industrial environments.
Increase leads & brand authority with the power of video
Video content is 1200% more likely to be shared than text and image content combined. (Wordstream)
Video on a landing page or home page can increase conversion rates by up to 80% based on a HubSpot study.
Video retention rates are 95% compared to 10% for text. (Insivia)
Including a video on a landing page can increase conversion rates by 80%. (Unbounce)
Creative video that works
The most expensive video is the
one that doesn’t work.
We’ll craft video content that
looks amazing but more
Importantly ids designed to
connect a& conversion viewers
into buyers
Conception to completion
We take all of the guesswork out of
complicated and overwhelming
process of creating high quality video.
We’ll guide you every step of the
way in a collaborative process, where
we’ll take care of creative and technical
work required.
Dynamic & evergreen content
Make dynamic changes overtime
to optimize conversion.
Create variations of different angles
for testing and get it right the
firts time with better creative.
Manufacturers Across the Country Rely on Us To Tell Their Story
We HIGHLY recommend to anyone with video production needs!
They really care about the product and end result
The end result looks amazing and I couldn’t be more pleased!
The end result looks amazing and I couldn’t be more pleased!