Steel Frame Films

Austin Shoe Hospital

Austin Shoe Hospital

Scaling Quality Through Dealer Education and Training

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The
Problem

Austin Shoe Hospital expanded its business model by partnering with dry cleaners as drop-off locations for shoe and boot repairs. While this created a powerful growth opportunity, it also introduced a new challenge: training external partners and their employees to correctly handle intake, processing, and customer communication.

Dry cleaners needed a clear understanding of forms, workflows, expectations, and the craftsmanship behind the repair process—without requiring constant hands-on support from Austin Shoe Hospital. Without standardized training, consistency and efficiency across locations could suffer.

The
Solution

We collaborated with the Austin Shoe Hospital team to create a comprehensive educational video training series designed specifically for dry cleaner partners. The series walked viewers step-by-step through the entire process—from online forms and intake procedures to shipping, repair workflows, and an overview of the craftsmanship involved in restoring customer shoes.

Each video was structured to be clear, practical, and easy to reference, allowing employees to quickly understand their role in the process while gaining confidence in how repairs are handled once shoes reach Austin Shoe Hospital.

The
Impact

The finished training content enabled Austin Shoe Hospital to launch a full dealer-focused website featuring an on-demand training library. Dry cleaner partners can now easily onboard new employees, reinforce best practices, and maintain consistency without additional oversight.

By standardizing education across locations, Austin Shoe Hospital improved operational efficiency, reduced errors, and strengthened partner relationships—allowing the company to scale its dealer network while maintaining the quality and craftsmanship that defines the brand.

Steel Frame Video Steel Frame Films

Increase leads & brand authority with the power of video

Video content is 1200% more likely to be shared than text and image content combined. (Wordstream)

Video on a landing page or home page can increase conversion rates by up to 80% based on a HubSpot study.

Video retention rates are 95% compared to 10% for text. (Insivia)

Including a video on a landing page can increase conversion rates by 80%. (Unbounce)

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Creative video that works

The most expensive video is the one that doesn’t work.

We’ll craft video content that looks amazing but more Importantly ids designed to connect a& conversion viewers into buyers

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Conception to completion

We take all of the guesswork out of complicated and overwhelming process of creating high quality video.

We’ll guide you every step of the way in a collaborative process, where we’ll take care of creative and technical work required.

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Dynamic & evergreen content

Make dynamic changes overtime to optimize conversion.

Create variations of different angles for testing and get it right the firts time with better creative.

Manufacturers Across the Country Rely on Us To Tell Their Story

From $5M firms to $100M industry leaders, we’ve helped manufacturers sell more, hire better, and train smarter with video.
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We HIGHLY recommend to anyone with video production needs!

“We were in need of an introductory overview video for a new technology product...one that is, quite frankly, very niche and technically complex. We were beyond impressed with how quickly the team was able to grasp and understand the concept of the product, the problems it solves, and various value/benefit propositions.”
— Cullen - Waterford Consultants
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They really care about the product and end result

"The Mosaic Team was the best! So professional and easy to work with. Zack has an eye for interesting shots and has vision - no short cuts. Frederico is a master drone pilot and can fly indoors as well. Can’t wait to work with them again!!"
— Jillian Vazquez
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The end result looks amazing and I couldn’t be more pleased!

“I hired Mosaic Media Films/Steel Frame Films to film a promo video for me. I wasn’t sure what to expect, I hadn’t ever used a video production company before. Suffice to say, Mosaic blew me away with how organized and prepared they were for my video. The end result looks amazing and I couldn’t be more pleased."
— Matthew Elliott
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The end result looks amazing and I couldn’t be more pleased!

“I had an opportunity to recently work with Mark and his crew on our new product video. The setup was professional and the crew covered all aspects of planning and coordinating the set. I absolutely recommend working with them and would do it myself again in the future!"
— Antonio Beretini
The Future of Your Manufacturing Business Starts With Clarity
Manufacturers who invest in video don’t just keep up they lead. Imagine shorter sales cycles, stronger teams, and consistent training across your workforce. That’s the difference clear, compelling video makes with a partner that understands you and how to tell compelling stories, rather than just a couple of guys with camera.
Your Journey to Clarity & Success Starts Here