Steel Frame Films was born out of my roots in manufacturing. My dad was a mechanical maintenance engineer, and as a kid I spent summers around the massive machinery in food processing plants.

Those early experiences gave me a strong work ethic and a deep respect for the world of manufacturing and building things here in America.

After college, I worked at Schutt Sports, a company that made top-quality sports equipment. Unlike Nike’s flashy marketing machine, Schutt was all about the plant floor and the craftsmanship that went into every product.

Being in and out of the plant every day while working in their marketing division gave me a unique perspective on how powerful it is when manufacturing and storytelling come together.

When I first started freelancing as a filmmaker, one of my earliest projects was with the Austin Shoe Hospital — essentially a manufacturing company in its own right.

That video, filmed more than a decade ago, is still one of my proudest because it showcased both craftsmanship and pride in process. Since then, I’ve had the privilege of working with companies like Barnes Global Advisors, Clean Air Task Force, Dynamic Systems, and many others in the manufacturing space.

Every project reinforces why I love this work: helping manufacturers tell their story through compelling sales and marketing content, recruitment videos, and training/onboarding tools that clarify their message and fuel growth.